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In 1882, under the aegis of Antonio Allones, who had started producing Habanos 30 years earlier, in Havana, it was decided to launch a high quality brand, with a name that quickly became known for its great dose of pretension: “El Rey Del Mundo.”
This success continues to this day in a selected range of Habanos recognized for their light to medium flavor and consistency by the most demanding connoisseurs. It is a brand that has been widely used in regional editions.
